Arindam Sinha Online

June 16, 2009

Microsoft Tag – Linking real life with the digital world

Filed under: Microsoft — Arindam Sinha @ 7:20 pm
Tags: ,

Microsoft Tag

This links the real life with the digital world. These are small,Colorful barcodes which can be
printed or stuck or displayed anywhere.

How does this work?

Users need a Microsoft Tag Reader and mobile phone’s camera to capture a tag.
Once the Tag is decoded and action associated with the Tag (like opening the browser and displaying
a specific web page) takes place.To do that user should have Internet Connection in the phone.
Currently, Microsoft Tag is available for most smartphones (Windows Mobile,J2ME,iPhone,Blckberry and Symbian S60
phones). You can find the detailed listing in Microsoft site itself.

Charges for Tagging

Microsoft Tag reader is free for phones which will not cost anything to the users.
However charges for Internet access, dial phone, sending emails,SMSs and all will be applicable
as per connection provider.
For Business or Publishers,during beta period there will not charge for commercial use of Microsoft Tag
(like generating, using and recieving consumer analytics data). Mcirosoft entered Beta phase on 07-Jan-2009
and will continue for at least 2 years.

How business can use?

Tags can be used in many different ways for any business or organization. Put it on your packaging,
on your storefront, on your offline advertisements. Add them to product shelving or museum exhibits.
Microsoft Tag helps you build connections with your customers, letting you interact in real time in the
real world, and is just plain fun to use. It lets you reach more people, at more times, using the thing
they carry everywhere–their mobile phone. Plus, any Tag your customer scans is automatically saved,
so they can revisit your information time and time again, or share it with their friends.
Microsoft Tag Beta is intended to use in the United States,UK,Australia,New Zealand and Turkey.
For more details please visit –


1 Comment »

  1. Do more with your Microsoft Tags at

    Comment by Stewart McKie — June 17, 2009 @ 10:37 am | Reply

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